From bricks
and mortar
to software that lasts.
"Property taught me to think in decades.
Apps, I discovered, are no different."
I spent years in property development — an industry built on physical things that take time, that require foundations, that have to work for people who weren't involved in building them. That discipline travels.
When I started building apps, I wasn't chasing growth metrics or viral loops. I was thinking about the person who would open the app at 8 PM, tired, trying to get their child to sleep. Real moments. Real people.
Simple Rituals is the result: a small studio making quiet, private, purposeful apps. No ads. No tracking. No noise. Just tools that work, and keep working, for years.